"Behavioural research shows that we tend to use simplifying heuristics when making judgements about uncertain events. These are prone to biases and systematic errors, such as stereotyping, disregard of sample size, disregard for regression to the mean, deriving estimates based on the ease of retrieving instances of the event, anchoring to the initial frame, the gambler’s fallacy, and wishful thinking, which are all affected by our inability to consider more than a few aspects or dimensions of any phenomenon or situation at the same time." (Hans G Daellenbach & Donald C McNickle, "Management Science: Decision making through systems thinking", 2005)
"People sometimes appeal to the ‘law of averages’ to justify their faith in the gambler’s fallacy. They may reason that, since all outcomes are equally likely, in the long run they will come out roughly equal in frequency. However, the next throw is very much in the short run and the coin, die or roulette wheel has no memory of what went before." (Alan Graham, "Developing Thinking in Statistics", 2006)
"Another kind of error possibly related to the use of the representativeness heuristic is the gambler’s fallacy, otherwise known as the law of averages. If you are playing roulette and the last four spins of the wheel have led to the ball’s landing on black, you may think that the next ball is more likely than otherwise to land on red. This cannot be. The roulette wheel has no memory. The chance of black is just what it always is. The reason people tend to think otherwise may be that they expect the sequence of events to be representative of random sequences, and the typical random sequence at roulette does not have five blacks in a row." (Jonathan Baron, "Thinking and Deciding" 4th Ed, 2008)
"The theory of randomness is fundamentally a codification of common sense. But it is also a field of subtlety, a field in which great experts have been famously wrong and expert gamblers infamously correct. What it takes to understand randomness and overcome our misconceptions is both experience and a lot of careful thinking." (Leonard Mlodinow, "The Drunkard’s Walk: How Randomness Rules Our Lives", 2008)
"Finding patterns is easy in any kind of data-rich environment; that's what mediocre gamblers do. The key is in determining whether the patterns represent signal or noise." (Nate Silver, "The Signal and the Noise: Why So Many Predictions Fail-but Some Don't", 2012)
"[…] many gamblers believe in the fallacious law of averages because they are eager to find a profitable pattern in the chaos created by random chance." (Gary Smith, "Standard Deviations", 2014)
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