"Science is usually understood to depict a universe of strict order and lawfulness, of rigorous economy - one whose currency is energy, convertible against a service charge into a growing common pool called entropy." (Paul A Weiss,"Organic Form: Scientific and Aesthetic Aspects", 1960)
"Entropy is a measure of the heat energy in a substance that has been lost and is no longer available for work. It is a measure of the deterioration of a system." (William B Sill & Norman Hoss" (Eds.), "Popular Science Encyclopedia of the Sciences", 1963)
"They [archetypes] are, at the same time, both images and emotions. One can speak of an archetype only when these two aspects are simultaneous. When there is merely the image, then there is simply a word picture of little consequence. But by being charged with emotion, the image gains numinosity" (or psychic energy); it becomes dynamic, and consequences of some kind must flow from it." (Carl G Jung,"Man and His Symbols", 1964)
"Social organizations are flagrantly open systems in that the input of energies and the conversion of output into further energy input consists of transactions between the organization and its environment." (Daniel Katz, "The motivational basis of organizational behavior", 1964)
"Higher, directed forms of energy" (e.g., mechanical, electric, chemical) are dissipated, that is, progressively converted into the lowest form of energy, i.e., undirected heat movement of molecules; chemical systems tend toward equilibria with maximum entropy; machines wear out owing to friction; in communication channels, information can only be lost by conversion of messages into noise but not vice versa, and so forth." (Ludwig von Bertalanffy, "Robots, Men and Minds", 1967)
"The general notion in communication theory is that of information. In many cases, the flow of information corresponds to a flow of energy, e. g. if light waves emitted by some objects reach the eye or a photoelectric cell, elicit some reaction of the organism or some machinery, and thus convey information." (Ludwig von Bertalanffy, "General System Theory", 1968)
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