On Metaphors (2010-2019)

"All sorts of metaphorical interpretations are culturally ingrained. An astute designer will think about these possible interpretations and work with them, rather than against them." (Noah Iliinsky & Julie Steel, "Designing Data Visualizations", 2011)

"Metaphor lives a secret life all around us. We utter about six metaphors a minute. Metaphorical thinking is essential to how we understand ourselves and others, how we communicate and learn, discover and invent." (James Geary, "I Is an Other: The Secret Life of Metaphor and How it Shapes the Way We See the World", 2011)

"Visual metaphors are about integrating a certain visual quality in your work that somehow conveys that extra bit of connection between the data, the design, and the topic. It goes beyond just the choice of visual variable, though this will have a strong influence. Deploying the best visual metaphor is something that really requires a strong design instinct and a certain amount of experience." (Andy Kirk, "Data Visualization: A successful design process", 2012)

"When metaphors are suggestive about the nature of economic objects and economic life, they provide the raw material from which to make substantive analogies, and analogies may be formed into models. By adopting a metaphor, economists can portray the workings of the economy in terms of some other already-formed and known world with which they are familiar, maybe a machine such as a mechanical balance or a physiological system such as the human body. In doing so, economists can be said to have ‘chosen’ the world of the model. And from imagining some aspect of the economy in terms of something else, economists are able to thinkanew about the economy from their analogical model." (Mary S Morgan, "The World in the Model: How Economists Work and Think", 2012)

"Unlike symbols in poetry, mathematical symbols begin as deliberate designs created by mathematicians. That does not stop symbols from performing the same function that a poem would: to make connections between experience and the unknown and to transfer metaphorical thoughts capable of conveying meaning. As in poetry, there are archetypes in mathematics. If there are such things as self-evident truths, then there probably are things we know about the world that come with the human package at birth." (Joseph Mazur, "Enlightening Symbols: A Short History of Mathematical Notation and Its Hidden Powers", 2014)

"The sensitivity of chaotic systems to initial conditions is particularly well known under the moniker of the 'butterfly effect', which is a metaphorical illustration of the chaotic nature of the weather system in which 'a flap of a butterfly’s wings in Brazil could set off a tornado in Texas'. The meaning of this expression is that, in a chaotic system, a small perturbation could eventually cause very large-scale difference in the long run." (Hiroki Sayama, "Introduction to the Modeling and Analysis of Complex Systems", 2015)

"A model is a metaphor, a description of a system that helps us to reason more clearly. Like all metaphors, models are approximations, and will never account for every last detail. A useful mantra here is: all models are wrong, but some models are useful." (James G Scott, "Statistical Modeling: A Gentle Introduction", 2017

"The relationship of math to the real world has been a conundrum for philosophers for centuries, but it is also an inspiration for poets. The patterns of mathematics inhabit a liminal space - they were initially derived from the natural world and yet seem to exist in a separate, self-contained system standing apart from that world. This makes them a source of potential metaphor: mapping back and forth between the world of personal experience and the world of mathematical patterns opens the door to novel connections." (Alice Major, "Mapping from e to Metaphor", 2018)