On Metaphors (1980-1989)

"Metaphor is for most people a device of the poetic imagination and the rhetorical flourish - a matter of extraordinary rather than ordinary language. Moreover, metaphor is typieully viewed as characteristic of language alone, a matter of words rather than thought or action. For this reason, most people think they can get along perfectly well without metaphor. We have found, on the contrary, that metaphor is pervasive in everyday life, not just in language but in thought and action. Our ordinary conceptual system, in terms of which we both think and act, is fundamentally metaphorical in nature." (George Lakoff & Mark Johnson, "Metaphors we Live by", 1980)

"Metaphor is pervasive in everyday life, not just in language but in thought and action. Our ordinary conceptual system, in terms of which we both think and act, is fundamentally metaphorical in nature." (George Lakoff & Mark Johnson, "Metaphors We Live By", 1980) 

"New metaphors are capable of creating new understandings and, therefore, new realities. This should be obvious in the case of poetic metaphor, where language is the medium through which new conceptual metaphors are created." (George Lakoff & Mark Johnson, "Metaphors We Live By", 1980) 

"The essence of metaphor is understanding and experiencing one kind of thing in terms of another. […] Metaphor is pervasive in everyday life, not just in language but in thought and action. Our ordinary conceptual system, in terms of which we both think and act, is fundamentally metaphorical in nature.” (George Lakoff and Mark Johnson, Metaphors We Live By, 1980)

"Analogies, metaphors, and emblems are the threads by which the mind holds on to the world even when, absentmindedly, it has lost direct contact with it, and they guarantee the unity of human experience. Moreover, in the thinking process itself they serve as models to give us our bearings lest we stagger blindly among experiences that our bodily senses with their relative certainty of knowledge cannot guide us through." (Hannah Arendt, "The Life of the Mind", 1981)

"Metaphors deny distinctions between things: problems often arise from taking structural metaphors too literally. Because unexamined metaphors lead us to assume the identity of unidentical things, conflicts can arise which can only be resolved by understanding the metaphor (which requires its recognition as such), which means reconstructing the analogy on which it is based. […] The unexplained extension of concepts can too often result in the destruction rather than the expansion of meaning." (David Pimm,"Metaphor and Analogy in Mathematics", For the Learning of Mathematics Vol. 1 (3), 1981)

"So much of science consists of things we can never see: light ‘waves’ and charged ‘particles’; magnetic ‘fields’ and gravitational ‘forces’; quantum ‘jumps’ and electron ‘orbits’. In fact, none of these phenomena is literally what we say it is. Light waves do not undulate through empty space in the same way that water waves ripple over a still pond; a field is only a mathematical description of the strength and direction of a force; an atom does not literally jump from one quantum state to another, and electrons do not really travel around the atomic nucleus in orbits. The words we use are merely metaphors." (K C Cole, "On Imagining the Unseeable", Discover Magazine, 1982)

"Myth is the system of basic metaphors, images, and stories that in-forms the perceptions, memories, and aspirations of a people; provides the rationale for its institutions, rituals and power structure; and gives a map of the purpose and stages of life." (Sam Keen, "The Passionate Life", 1983)

"Literature is as much a product of the technological and scientific milieu as it is of the artistic one. Some of the large ideas, call them theories or metaphors - that humans are machines, that the observer affects the phenomenon observed, that information can be quantified—alter the way work is done in art. Metaphors invented by artists imply new ways of seeing, demolish mere logic, provoke alternatives, and lead to new theories in science." (David Porush, "The Soft Machine", 1985)

"The progress of science requires more than new data; it needs novel frameworks and contexts. And where do these fundamentally new views of the world arise? They are not simply discovered by pure observation; they require new modes of thought. And where can we find them, if old modes do not even include the right metaphors? The nature of true genius must lie in the elusive capacity to construct these new modes from apparent darkness. The basic chanciness and unpredictability of science must also reside in the inherent difficulty of such a task." (Stephen J Gould, "The Flamingo's Smile: Reflections in Natural History", 1985)

"Metaphor and simile are the characteristic tropes of scientific thought, not formal validity of argument." (Rom Harré, "Varieties of Realism", 1986)

"Organizations are complex and paradoxical phenomena that can be understood in many different ways. Many of our taken-for-granted ideas about organizations are metaphorical, even though we may not recognize them as such. For example, we frequently talk about organizations as if they were machines designed to achieve predetermined goals and objectives, and which should operate smoothly and efficiently. And as a result of this kind of thinking, we often attempt to organize and manage them in a mechanistic way, forcing their human qualities into a background role. By using different metaphors to understand the complex and paradoxical character of organizational life, we are able to manage and design organizations in ways that we may not have thought possible before." (Gareth Morgan, "Images of Organization", 1986)

"All great theories are expansive, and all notions so rich in scope and implication are underpinned by visions about the nature of things. You may call these visions ‘philosophy’, or ‘metaphor’, or ‘organizing principle’, but one thing they are surely not - they are not simple inductions from observed facts of the natural world." (Stephen Jay Gould, "Time’s Arrow, Time’s Cycle", 1987)

"Metaphor [is] a pervasive mode of understanding by which we project patterns from one domain of experience in order to structure another domain of a different kind. So conceived metaphor is not merely a linguistic mode of expression; rather, it is one of the chief cognitive structures by which we are able to have coherent, ordered experiences that we can reason about and make sense of. Through metaphor, we make use of patterns that obtain in our physical experience to organise our more abstract understanding. " (Mark Johnson, "The Body in the Mind", 1987)

"The model is only a suggestive metaphor, a fiction about the messy and unwieldy observations of the real world. In order for it to be persuasive, to convey a sense of credibility, it is important that it not be too complicated and that the assumptions that are made be clearly in evidence. In short, the model must be simple, transparent, and verifiable." (Edward Beltrami, "Mathematics for Dynamic Modeling", 1987)

"Despite the prevailing use of graphs as metaphors for communicating and reasoning about dependencies, the task of capturing informational dependencies by graphs is not at all trivial." (Judea Pearl, "Probabilistic Reasoning in Intelligent Systems: Network of Plausible, Inference", 1988)

"[…] mathematics does not come to us written indelibly on Nature’s Tablets, but rather is the product of a controlled search governed by metaphorical considerations, the premier instance being the heuristics of the conservation principles." (Philip Mirowski, "More Heat than Light: Economics as Social Physics: Physics as Nature’s Economics", 1989)

"Metaphor has traditionally been regarded as the matrix and pattern of the figures of speech." (Marshall McLuhan & Eric McLuhan, "Laws of Media: The New Science", 1988)

"The metaphor never goes very far, anymore than a curve can long be confused with its tangent." (Henri Bergson, "A World of Ideas", 1989)