On Metaphors VIII

"The world is emblematic. Parts of speech are metaphors, because the whole of nature is a metaphor of the human mind." (Ralph W Emerson, "Nature", 1836)

"Everything which distinguishes man from the animals depends upon this ability to volatilize perceptual metaphors in a schema, and thus to dissolve an image into a concept. For something is possible in the realm of these schemata which could never be achieved with the vivid first impressions: the construction of a pyramidal order according to castes and degrees, the creation of a new world of laws, privileges, subordinations, and clearly marked boundaries - a new world, one which now confronts that other vivid world of first impressions as more solid, more universal, better known, and more human than the immediately perceived world, and thus as the regulative and imperative world." (Friedrich Nietzsche, "On Truth and Lie in an Extra-Moral Sense", 1873)

"The various languages placed side by side show that with words it is never a question of truth, never a question of adequate expression; otherwise, there would not be so many languages. The ‘thing in itself’ (which is precisely what the pure truth, apart from any of its consequences, would be) is likewise something quite incomprehensible to the creator of language and something not in the least worth striving for. This creator only designates the relations of things to men, and for expressing these relations he lays hold of the boldest metaphors. To begin with, a nerve stimulus is transferred into an image: first metaphor. The image, in turn, is imitated in a sound: second metaphor. And each time there is a complete overleaping of one sphere, right into the middle of an entirely new and different one." (Friedrich Nietzsche, "On Truth and Lie in an Extra-Moral Sense", 1873)

"One should employ a metaphor in science only when there is good evidence that an important similarity or analogy exists between its primary and secondary subjects. One should seek to discover more about the relevant similarities or analogies, always considering the possibility that there are no important similarities or analogies, or alternatively, that there are quite distinct similarities for which distinct terminology should be introduced. One should try to discover what the 'essential' features of the similarities or analogies are, and one should try to assimilate one’s account of them to other theoretical work in the same subject area - that is, one should attempt to explicate the metaphor." (Richard Boyd, "Metaphor and Theory Change: What Is ‘Metaphor’ a Metaphor For?", 1979)

"Myth is the system of basic metaphors, images, and stories that in-forms the perceptions, memories, and aspirations of a people; provides the rationale for its institutions, rituals and power structure; and gives a map of the purpose and stages of life." (Sam Keen, "The Passionate Life", 1983)

"Organizations are complex and paradoxical phenomena that can be understood in many different ways. Many of our taken-for-granted ideas about organizations are metaphorical, even though we may not recognize them as such. For example, we frequently talk about organizations as if they were machines designed to achieve predetermined goals and objectives, and which should operate smoothly and efficiently. And as a result of this kind of thinking, we often attempt to organize and manage them in a mechanistic way, forcing their human qualities into a background role. By using different metaphors to understand the complex and paradoxical character of organizational life, we are able to manage and design organizations in ways that we may not have thought possible before." (Gareth Morgan, "Images of Organization", 1986)

„We consider the notion of ‘system’ as an organising concept, before going on to look in detail at various systemic metaphors that may be used as a basis for structuring thinking about organisations and problem situations.“ (Mike Jackson, Creative Problem Solving: Total Systems Intervention, 1991)

"Perhaps our ultimate understanding of scientific topics is measured in terms of our ability to generate metaphoric pictures of what is going on. Maybe understanding is coming up with metaphoric pictures." (Per Bak, "How Nature Works: the science of self-organized criticality", 1996)

"We are a people captivated by the power and romance of metaphor, forever seeking the invisible through the image of the visible." (Lewis H Lapham, "Waiting For The Barbarians", 1997)

"Metaphor lives a secret life all around us. We utter about six metaphors a minute. Metaphorical thinking is essential to how we understand ourselves and others, how we communicate and learn, discover and invent." (James Geary, "I Is an Other: The Secret Life of Metaphor and How it Shapes the Way We See the World", 2011)