On Sampling (1950-1974)

 "A good sample-design is lost if it is not carried out according to plans." (W Edwards Deming, "Some Theory of Sampling", 1950)

"Sampling is the science and art of controlling and measuring the reliability of useful statistical information through the theory of probability." (William E Deming, "Some Theory of Sampling", 1950)

"Almost any sort of inquiry that is general and not particular involves both sampling and measurement […]. Further, both the measurement and the sampling will be imperfect in almost every case. We can define away either imperfection in certain cases. But the resulting appearance of perfection is usually only an illusion." (Frederick Mosteller et al, "Principles of Sampling", Journal of the American Statistical Association Vol. 49 (265), 1954)

"By sampling we can learn only about collective properties of populations, not about properties of individuals. We can study the average height, the percentage who wear hats, or the variability in weight of college juniors [...]. The population we study may be small or large, but there must be a population - and what we are studying must be a population characteristic. By sampling, we cannot study individuals as particular entities with unique idiosyncrasies; we can study regularities (including typical variabilities as well as typical levels) in a population as exemplified by the individuals in the sample." (Frederick Mosteller et al, "Principles of Sampling", Journal of the American Statistical Association Vol. 49 (265), 1954)

"In many cases general probability samples can be thought of in terms of (1) a subdivision of the population into strata, (2) a self-weighting probability sample in each stratum, and (3) combination of the stratum sample means weighted by the size of the stratum." (Frederick Mosteller et al, "Principles of Sampling", Journal of the American Statistical Association Vol. 49 (265), 1954)

"Precision is expressed by an international standard, viz., the standard error. It measures the average of the difference between a complete coverage and a long series of estimates formed from samples drawn from this complete coverage by a particular procedure or drawing, and processed by a particular estimating formula." (W Edwards Deming, "On the Presentation of the Results of Sample Surveys as Legal Evidence", Journal of the American Statistical Association Vol 49 (268), 1954)

"The purely random sample is the only kind that can be examined with entire confidence by means of statistical theory, but there is one thing wrong with it. It is so difficult and expensive to obtain for many uses that sheer cost eliminates it." (Harold Hotelling, "How to Lie with Statistics", 1954)

"The purely random sample is the only kind that can be examined with entire confidence by means of statistical theory, but there is one thing wrong with it. It is so difficult and expensive to obtain for many uses that sheer cost eliminates it." (Darell Huff, "How to Lie with Statistics", 1954)

"To be worth much, a report based on sampling must use a representative sample, which is one from which every source of bias has been removed." (Darell Huff, "How to Lie with Statistics", 1954)

"We realize that if someone just 'grabs a handful', the individuals in the handful almost always resemble one another (on the average) more than do the members of a simple random sample. Even if the 'grabs' [sampling] are randomly spread around so that every individual has an equal chance of entering the sample, there are difficulties. Since the individuals of grab samples resemble one another more than do individuals of random samples, it follows (by a simple mathematical argument) that the means of grab samples resemble one another less than the means of random samples of the same size. From a grab sample, therefore, we tend to underestimate the variability in the population, although we should have to overestimate it in order to obtain valid estimates of variability of grab sample means by substituting such an estimate into the formula for the variability of means of simple random samples. Thus using simple random sample formulas for grab sample means introduces a double bias, both parts of which lead to an unwarranted appearance of higher stability." (Frederick Mosteller et al, "Principles of Sampling", Journal of the American Statistical Association Vol. 49 (265), 1954)

"Null hypotheses of no difference are usually known to be false before the data are collected [...] when they are, their rejection or acceptance simply reflects the size of the sample and the power of the test, and is not a contribution to science." (I Richard Savage, "Nonparametric statistics", Journal of the American Statistical Association 52, 1957)

"We must know more about a plan than the probabilities of selection. We must know also the procedure by which  to draw the sampling units, and the formula or procedure by which to calculate the estimate." (William E Deming, "Sample Design in Business Research", 1960) 

"[A] sequence is random if it has every property that is shared by all infinite sequences of independent samples of random variables from the uniform distribution." (Joel N Franklin, 1962)

"Weighing a sample appropriately is no more fudging the data than is correcting a gas volume for barometric pressure." (Frederick Mosteller, "Principles of Sampling", Journal of the American Statistical Association Vol. 49 (265), 1964)

"Entropy theory is indeed a first attempt to deal with global form; but it has not been dealing with structure. All it says is that a large sum of elements may have properties not found in a smaller sample of them." (Rudolf Arnheim, "Entropy and Art: An Essay on Disorder and Order", 1974)