"Because the subject matter of cybernetics is the propositional or informational aspect of the events and objects in the natural world, this science is forced to procedures rather different from those of the other sciences. The differentiation, for example, between map and territory, which the semanticists insist that scientists shall respect in their writings must, in cybernetics, be watched for in the very phenomena about which the scientist writes. Expectably, communicating organisms and badly programmed computers will mistake map for territory; and the language of the scientist must be able to cope with such anomalies." (Gregory Bateson, "Steps to an Ecology of Mind", 1972)
"To do science is to search for repeated patterns, not simply to accumulate facts, and to do the science of geographical ecology is to search for patterns of plants and animal life that can be put on a map." (Robert H. MacArthur, "Geographical Ecology", 1972)
"A person is changed by the contingencies of reinforcement under which he behaves; he does not store the contingencies. In particular, he does not store copies of the stimuli which have played a part in the contingencies. There are no 'iconic representations' in his mind; there are no 'data structures stored in his memory'; he has no 'cognitive map' of the world in which he has lived. He has simply been changed in such a way that stimuli now control particular kinds of perceptual behavior." (Burrhus F Skinner, "About behaviorism", 1974)
"The orchard of science is a vast globe-encircling monster, without a map, and known to no one man; indeed, to no group of men fewer than the whole international mass of creative scientists. Within it, each observer clings to his own well-known and well-loved clump of trees. If he looks beyond, it is usually with a guilty sigh." (Isaac Asimov, "View from a Height", 1975)
"[…] there is an irreducible difference between the world and our experience of it. We as human beings do not operate directly on the world. Each of us creates a representation of the world in which we live - that is, we create a map or model which we use to generate our behavior. Our representation of the world determines to a large degree what our experience of the world will be, how we will perceive the world, what choices we will see available to us as we live in the world." (Richard Bandler & John Grinder, "The Structure of Magic", 1975)
"A cognitive map is a specific way of representing a person's assertions about some limited domain, such as a policy problem. It is designed to capture the structure of the person's causal assertions and to generate the consequences that follow front this structure. […] a person might use his cognitive map to derive explanations of the past, make predictions for the future, and choose policies in the present." (Robert M Axelrod, "Structure of Decision: The cognitive maps of political elites", 1976)
"As we experience space, and construct representations of it, we know that it will be continuous, everything is somewhere, and no matter what other characteristics objects do not share, they always share relative location, that is, spatiality; hence the desirability of equating knowledge with space, an intellectual space. This assures an organization and basis for predictability, which are shared by absolutely everyone. This proposition appears to be so fundamental that apparently it is simply adopted a priori." (Arthur H Robinson & Barbara B Petchenik, "The Nature of Maps: Essays toward Understanding Maps and Mapping", 1976)
"Mapping is based on systems of assumptions, on logic, on human needs, and on human cognitive characteristics, very little of which has been recognized or discussed in cartography." (Arthur H Robinson & Barbara B Petchenik, "The Nature of Maps: Essays toward Understanding Maps and Mapping", 1976)
"The concepts a person uses are represented as points, and the causal links between these concepts are represented as arrows between these points. This gives a pictorial representation of the causal assertions of a person as a graph of points and arrows. This kind of representation of assertions as a graph will be called a cognitive map. The policy alternatives, all of the various causes and effects, the goals, and the ultimate utility of the decision maker can all be thought of as concept variables, and represented as points in the cognitive map. The real power of this approach ap pears when a cognitive map is pictured in graph form; it is then relatively easy to see how each of the concepts and causal relation ships relate to each other, and to see the overall structure of the whole set of portrayed assertions." (Robert Axelrod, "The Cognitive Mapping Approach to Decision Making" [in "Structure of Decision: The Cognitive Maps of Political Elites"], 1976)
"What you may call a graph, someone else may call a chart, for both terms are used for the same thing. Actually, however. the word 'chart' was originally used only for navigation maps and diagrams. Most people agree that it is best to leave the term 'chart' to the navigators." (Dyno Lowenstein, "Graphs", 1976)
"A map seems the type of conceptual object, yet the interesting thing is the grotesquely token foot it keeps in the world of the physical, having the unreality without the far-fetched appropriateness of the edibles in Communion, being a picture to the degree that the sacrament is a meal. For a feeling of thorough transcendence such unobvious relations between the model and the representation seem essential, and the flimsy connection between acres of soil and their image on the map makes reading one an erudite act." (Robert Harbison, "Eccentric Spaces", 1977)
"The theory of probability is the only mathematical tool available to help map the unknown and the uncontrollable. It is fortunate that this tool, while tricky, is extraordinarily powerful and convenient." (Benoit Mandelbrot, "The Fractal Geometry of Nature", 1977)
"The types of graphics used in operating a business fall into three main categories: diagrams, maps, and charts. Diagrams, such as organization diagrams, flow diagrams, and networks, are usually intended to graphically portray how an activity should be, or is being, accomplished, and who is responsible for that accomplishment. Maps such as route maps, location maps, and density maps, illustrate where an activity is, or should be, taking place, and what exists there. [...] Charts such as line charts, column charts, and surface charts, are normally constructed to show the businessman how much and when. Charts have the ability to graphically display the past, present, and anticipated future of an activity. They can be plotted so as to indicate the current direction that is being followed in relationship to what should be followed. They can indicate problems and potential problems, hopefully in time for constructive corrective action to be taken." (Robert D Carlsen & Donald L Vest, "Encyclopedia of Business Charts", 1977)
"Mathematical equations and literary phrases are useful but they are no substitute for the spatial eloquence of the map." (Arthur H Robinson, "Uniqueness of the Map", American Cartographer Vol. 5 (1), 1978)
"[...] it seems (to many) that we cannot account for perception unless we suppose it provides us with an internal image (or model or map) of the external world, and yet what good would that image do us unless we have an inner eye to perceive it, and how are we to explain its capacity for perception? It also seems (to many) that understanding a heard sentence must be somehow translating it into some internal message, but how will this message be understood: by translating it into something else? The problem is an old one, and let’s call it Hume’s Problem, for while he did not state it explicitly, he appreciated its force and strove mightily to escape its clutches. (Daniel Dennett, "Brainstorms: Philosophical essays on mind and psychology", 1978)
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